Arewa Author

Project Overview 

Arewa Author is a vibrant community of authors based in Northern Nigeria, founded by Rashida Adamu Gwaram. The platform celebrates diverse literary genres written in both Hausa and English, offering a space for writers to connect, share, and grow. With active WhatsApp and Facebook communities, Arewa Author has become a hub for literature enthusiasts and aspiring authors.

I was entrusted with the rebranding of Arewa Author, creating a fresh and cohesive visual identity that reflects its mission of promoting Northern Nigerian literature and empowering writers.

🔗 Join the Community

• Facebook: Arewa Author

• WhatsApp: Join the group

My Role

Brand Identity Design: Developed a modern and recognizable logo that captures the essence of storytelling and literary excellence.

Visual Aesthetics: Defined a color scheme, typography, and branding elements to maintain consistency across digital platforms.

Social Media Optimization: Created engaging visuals for their Facebook and WhatsApp communities to enhance their online presence.

Challenges 

Representing a diverse literary community: The brand needed to appeal to both Hausa and English-speaking authors while staying true to Northern Nigerian cultural heritage.

Ensuring recognition across platforms: The rebranding had to be adaptable for social media, digital platforms, and potential offline branding.

Community Engagement: The new design needed to create a sense of belonging among authors while attracting new members.

The Process 

Research & Strategy

• Studied the target audience and the literary culture in Northern Nigeria.

• Analyzed Arewa Author’s existing branding to identify gaps and opportunities.

Logo & Visual Identity Development

• Designed a meaningful logo that symbolizes storytelling and the richness of literature.

• Selected a color palette and typography that evoke creativity and professionalism.

Social Media Branding

• Created custom graphics for Facebook and WhatsApp, ensuring consistency in branding.

• Developed templates for announcements, book promotions, and community engagement posts.

Implementation & Feedback

• Rolled out the new branding across platforms.

• Collected feedback from the community to ensure it resonates with authors.

Results 

Enhanced brand recognition, making Arewa Author more professional and appealing to writers.

Improved social media engagement, with visually appealing posts attracting more authors to the community.

A stronger community identity, creating a sense of belonging among members.

Gallery