Arewa Author Space – Brand Identity & Community Visuals 

Client: Arewa Author Space
Role: Lead Designer – Branding & Community Visuals
Year: 2024
Founder: Rashida Adamu Gwaram
Platform Type: Safe space for women writers and thinkers

Project Overview

Arewa Author Space is a welcoming and empowering platform designed to give women—especially those in Northern Nigeria—a safe space to express their thoughts, creativity, and lived experiences through storytelling, reflection, and shared dialogue. Founded by Rashida Adamu Gwaram, the space offers both online engagement and occasional physical gatherings where women connect, heal, and grow through words.

My responsibility in this project was to create a cohesive visual identity that honors the mission of the platform—calm, safe, inspiring—and to design materials that support both their digital presence and community gatherings. 

My Role

• Brand Identity Design: Created a soft, elegant logo and design system that visually communicates empathy, creativity, and empowerment.
  
  

• Visual Aesthetics: Crafted a delicate color palette and font system to reflect the calm and nurturing nature of the platform.
  
  

• Event Design Support: Designed banners, flyers, and other materials for occasional gatherings and workshops.
  
  

• Social Media Graphics: Developed templates and visual assets for promoting events, quotes, and stories on Facebook and WhatsApp communities.
  
  

Challenges

• Tone Balance: Needed to communicate both emotional sensitivity and intellectual strength—balancing aesthetics with purpose.
  
  

• Audience Connection: Ensured the visuals were relatable and welcoming to a broad range of Northern Nigerian women.
  
  

• Offline + Online Consistency: Maintained a unified look across print materials and digital platforms.

The Process

Research & Discovery

• Studied storytelling spaces for women and identified what visual elements foster trust and emotional safety.
  
  

• Reviewed cultural and literary symbols relevant to Northern Nigerian women.
  
  

Design & Development

• Designed a soft-themed logo that resonates with the voice of female empowerment and expression.
  
  

• Created a cohesive design language for social media and offline events.
  
  

Deployment & Feedback

• Rolled out designs across all brand touchpoints.
  
  

• Adjusted and refined based on user feedback from the core community.
  
  

Results

Empowered Brand Identity: The platform now visually reflects its mission of healing and expression for women.

Stronger Community Recognition: A more professional and engaging look helped increase participation and recognition.

Supportive Space for Women: The calming, thoughtful visuals have contributed to the feeling of safety and expression within the group.