Hausa Viral – Branding & Visual Identity

Client: Hausa Viral

Role: Lead Designer – Branding, Visual Identity, and Print Design
Year: 2024 

Project Overview 

Hausa Viral is a dynamic and rapidly growing online newspaper that delivers timely news, entertainment, and cultural content to Hausa-speaking audiences in Nigeria and beyond. Built to resonate with modern readers while staying true to cultural roots, the platform offers a unique mix of journalism and regional storytelling.

I was brought on board to lead the complete rebranding of Hausa Viral, with the goal of creating a strong, youthful, and culturally grounded visual identity that aligns with the platform’s bold voice.

My Role

Brand Identity Design: Developed a distinct and modern logo system that reflects the energy of the platform while honoring Hausa cultural elements.

Visual Aesthetics: Established a consistent visual language through typography, color palette, and design motifs for use across digital and print.

Editorial & Social Media Design: Crafted custom layouts for articles, headlines, and social posts to create an immersive news experience.

Print Materials: Designed offline promotional assets such as flyers, posters, and event banners to support outreach and brand visibility.

Challenges

Capturing Cultural Relevance: The brand needed to reflect both modern aesthetics and Hausa heritage without compromising readability or accessibility.

Platform Adaptability: All visuals had to be optimized for web, mobile, social media, and print without losing brand consistency.

Audience Engagement: The identity had to appeal to a youthful demographic while also being professional and trustworthy for news delivery.

The Process

Research & Strategy

• Assessed local media consumption trends and cultural touchpoints within the Hausa-speaking demographic.
  
  

• Studied Hausa Viral’s previous visual elements to identify strengths and redesign opportunities.
  
  

Logo & Visual System

• Created a bold yet culturally inspired logo that’s scalable and memorable.
  
  

• Defined visual standards, including fonts, colors, iconography, and usage guidelines.
  
  

Design Execution

• Delivered a full set of graphic assets for digital use: website visuals, social templates, and editorial art.
  
  

• Produced offline marketing materials for brand promotions and awareness.
  
  

Testing & Feedback

• Collected community feedback during rollout to refine visual assets.
  
  

• Ensured flexibility for future design scalability and visual coherence.

Result

Stronger Brand Identity: Hausa Viral emerged with a professional and modernized look, instantly recognizable across media.

Increased Engagement: Visually appealing social content boosted shares, readership, and interaction on platforms.

Cultural Connection: The brand now reflects the essence of Hausa culture while maintaining digital relevance in today’s media landscape.