Optical News: Branding and Website Development

Project Overview 

Optical News is a dynamic news journal that offers content in both English and Hausa, catering to a diverse audience. I was tasked with leading the branding efforts and creating a bilingual website that would provide readers with easy access to high-quality news in their preferred language. 

• Brand Identity Design: Developed a modern and professional brand identity that reflects the credibility and vision of Optical News.

• Website Design and Development: Built a bilingual, user-friendly website with separate sections for English and Hausa readers.

• Bilingual Navigation: Ensured seamless navigation and accessibility for both English and Hausa speakers by creating two distinct subdomains:

  • English Section

  • Hausa Section

Challenges

• Bilingual Integration: Designing a website that offers a seamless experience in both English and Hausa, with intuitive navigation for readers.

• Consistency Across Platforms: Creating a cohesive brand identity that remains visually appealing and consistent across the website and all promotional materials.

• Engagement: Ensuring the website’s design encourages readers to explore and stay engaged with the content.

 The Process

• Research and Planning: Studied the target audience's preferences and habits to design a platform that meets their needs.

• Branding Design: Created a visually appealing logo, color palette, and typography that align with the journal's mission of delivering trusted news.

• Website Development:

  • Built two subdomains for English and Hausa news, ensuring smooth transitions between them.

• Optimized the website for both desktop and mobile users using Blogger

• Testing and Launch: Conducted extensive testing to ensure the website runs smoothly, with no bugs or language inconsistencies.

Results 

• A distinctive brand identity that positions Optical News as a trusted and professional news journal.

• Bilingual website that allows readers to seamlessly switch between English and Hausa content.

• Positive feedback from users for the clean, accessible design and the intuitive navigation of the platform.

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