Savon by Lulu: Rebranding and Printing Project
Project Overview
Savon by Lulu is a cosmetics brand dedicated to creating luxurious and high-quality skincare products. I had the privilege of leading the rebranding and printing efforts for the brand, with the goal of modernizing its visual identity and creating a cohesive, memorable presence in the market.
Brand Identity Design: Redesigned the brand’s visual identity, including the logo, color palette, and typography, to reflect a fresh, elegant, and premium feel.
Packaging Design: Developed unique and visually appealing packaging for the product line to enhance customer experience and align with the new brand image.
Print Materials: Designed and produced high-quality printed materials, including product labels, business cards, and promotional flyers, ensuring brand consistency across all mediums.
Challenges
Maintaining Brand Essence: Ensuring the new design retained the core values and personality of Savon by Lulu while giving it a fresh, modern update.
High-Quality Printing: Partnering with print providers to deliver top-notch materials that showcased the premium nature of the brand.
The Process
Research and Discovery: Conducted in-depth research to understand the brand, target audience, and competitors.
Concept Development: Brainstormed and presented multiple design concepts for the new logo and packaging.
Feedback and Refinement: Worked closely with the client to refine the selected concepts, ensuring the designs aligned with their vision.
Printing and Production: Oversaw the printing process to ensure materials met the highest standards of quality.
Results
A modernized brand identity that resonates with the target audience and stands out in the competitive cosmetics market.
Enhanced brand recognition and appeal through cohesive visual elements across all products and promotional materials.
Positive feedback from both the client and customers on the updated branding and packaging.
